Chris May
Co-Founder- Former Managing Director
- Leads, forecasts and coaches as your fractional sales leader
Fractional Sales Leadership UK B2B, 10 to 250 people
Senior sales leadership, all the way to the close.
Chris or Joe works inside your CRM and stays in the deals that matter, through to signature. Underneath, the Outbound Engine finds the buyers and books the meetings.
Between us we've sat in every seat, SDR to MD.Free · 30 minutes · No pitch
Sound familiar?
You need a commercial leader, not just more leads.
The cost shows up after the leads arrive: in the pipeline, the forecast and the team.
You're carrying the whole commercial function.
Strategy, pipeline, forecasting, hiring. It all runs through you. Nobody senior to share the load.
Deals stall after a good first meeting.
Proposals go quiet, you can't trust the forecast, and the team sells without a system. Every month it runs like this, more deals slip.
A full-time sales leader is a big commitment.
You need the judgement now, on the days you need senior weight, whether or not a hire comes later.
Journey
Five stages every deal passes through, and a sixth most teams forget.
The sixth: the deals already sitting in your CRM. Gone quiet, not gone.
- 01FindThe right accounts, and the right people inside them.
- 02ReachLinkedIn, cold email and cold calling, each run to the strength of the channel.
- 03MeetMeetings booked into your calendar.
- Meeting booked04ProposeDiscovery, qualification and the proposal itself.
- 05CloseThe follow-up where deals are won or lost.
- 06ReigniteOld deals in your CRM, worked again.
Stages 1 to 3Outbound Engine
All sixFractional Sales Leadership
Deliverables
On top of the Outbound Engine, we stay in the deal.
We work as an extension of your team, in your name, inside the CRM you already use.
In your pipeline
- Every open deal reviewed, with a next action on each.
- Old deals, worked again.
- Your CRM kept current, so every open deal has its latest step on record.
In the deal
- Qualification before anything reaches you, against a bar we agree with you.
- Proposal support and the follow-up on the deals that matter, bringing you in when a deal needs you.
- Follow-up cadences that keep a long deal warm without you chasing.
- Partner and warm introductions followed through the same way as cold ones.
Around the team
- Pipeline reviews and a forecast we'll challenge where it looks optimistic.
- Qualification and objection work on your real deals, with your team.
- The sales playbook, written as we go and visible to you.
- Help hiring and onboarding a salesperson, when you're ready.
In your pipeline
- Every open deal reviewed, with a next action on each.
- Old deals, worked again.
- Your CRM kept current, so every open deal has its latest step on record.
In the deal
- Qualification before anything reaches you, against a bar we agree with you.
- Proposal support and the follow-up on the deals that matter, bringing you in when a deal needs you.
- Follow-up cadences that keep a long deal warm without you chasing.
- Partner and warm introductions followed through the same way as cold ones.
Around the team
- Pipeline reviews and a forecast we'll challenge where it looks optimistic.
- Qualification and objection work on your real deals, with your team.
- The sales playbook, written as we go and visible to you.
- Help hiring and onboarding a salesperson, when you're ready.
Timeline
We start in your pipeline, then take on more of each deal.
Everything in the Outbound Engine build, plus a proper look inside your pipeline, starting with the deals already open.
What lands on your side
A commercial plan and operating cadence within 30 days.
You do
The kick-off, an hour with whoever owns the pipeline, CRM access and the sign-offs. It's the heaviest this gets for you, and it's still light.
We do
- 1The Outbound Engine build
- 2Pipeline audit
- 3Proposal and close review
- 4Follow-up review
- 5Where the line sits
How this phase runs
1. The Outbound Engine build
Lists, messaging, sending domains and LinkedIn: the same build you'd get on its own.
2. Pipeline audit
What's real, what's stalled, and what needs a different approach to move.
3. Proposal and close review
Where deals stall, the usual objections, and a tighter approach agreed.
4. Follow-up review
Where deals go quiet, and the rhythm that keeps them warm.
5. Where the line sits
What we take on, what stays with your team, and when a conversation needs you in it.
What lands on your side
An honest forecast: what closes soon and what closes later.
You do
Take the conversations we bring you, and join a review every two weeks covering outbound and pipeline together. Message us directly on anything time-sensitive, so nothing waits for the next review.
We do
- 1We run qualification and the first conversations, and bring you the leads worth your time, with the context behind each one.
What lands on your side
A full summary of the pipeline, with our recommendation for what comes next.
You do
Less, over time. The split of what we handle and what comes to you is a judgement call we make together, on what's working.
We do
- 1We run more of the discovery ourselves and take deals further before bringing you in.
Every week, whatever else is happening: the Outbound Engine running as normal and your CRM kept current. That's on us.
What we need from you
- An hour for the kick-off
- An hour with whoever owns the pipeline today
- Your best clients, and why each one bought
- The case studies you already send
- Access to your CRM and the live deals
- Which LinkedIn profiles we use, and access to them
- Quick sign-off when copy comes to you
Chris will map this to your pipeline on the call.
In the loop
Your pipeline on one page, and everything behind it.
Three layers, so you get the headline in a minute and the detail when you want it.
One-page snapshot
ExampleExample layout. Not client data.- OutreachOne line on why
- Qualified leadsOne line on why
- Deal progressionExample: amber while proposals wait on a decision
- ForecastOne line on why
Green, amber or red. Green: on or above plan. Amber: below plan, recoverable next cycle. Red: needs a conversation now, not at the next review.
The detail
ExampleExample layout. Not client data.By channel
- LinkedInYour number
- Cold emailYour number
- Cold callingYour number
By deal stage
- Open deals reviewedEvery open deal looked at since the last reviewYour number
- Next actions setA clear next step agreed for each deal reviewedYour number
- Proposals outProposals sent and waiting on a decisionYour number
- Deals moved stageDeals that moved to a later stage since the last reviewYour number
Our readWhat changed, the judgement calls we made and why, and anything you need to know now.
Example: a quiet deal moved to nurture, and why
Price
From£5,000a monthFrom £60,000 a year · First term from £20,000
- The setup month costs the same as any other month
- In your deals from month one, with a commercial plan within 30 days
Prices exclude VAT.
Low risk
Clear terms. No exit fee.
- Free to stop after
- 4months
- Then every
- 3months
- Notice
- 30days
- No recruitment fees, National Insurance or pension
- Tools, sending domains and the Outbound Engine included
- Chris or Joe in your deals, leading from the front
Us or a hire
Senior leadership from month one, or a full-time hire.
We're in your deals from month one, with nobody to recruit. A full-time hire needs a search, their notice and a six-figure commitment first.
Fractional Sales Leadership
Chris or Joe, leading from the front.Chris or Joe, in the deals that matter, leading from the front.
A full-time sales leader
One person, once you've found them
?
Cost a month
Fractional Sales Leadership
From£5,000a month
From £60,000 a year, the Outbound Engine included
A full-time sales leader
£8,300 to £13,300a month
£100,000 to £160,000 a year, fully loaded, before commission and a recruitment fee
Up and running
Fractional Sales Leadership
In your deals from month one, with a commercial plan within 30 days
A full-time sales leader
Weeks to recruit, their notice, then months to ramp
Hiring risk
Fractional Sales Leadership: One of us leads your account, and the other knows it well enough to cover
A full-time sales leader: One person: holidays, illness and notice leave the seat empty
Fractional Sales Leadership: Already in your CRM: every contact, reply and deal
A full-time sales leader: When they leave, the process often leaves with them
Fractional Sales Leadership: Say so at any review, and we change our approach fast when results aren't following
A full-time sales leader: If it doesn't work: the ramp months lost, then a new search
Fractional Sales Leadership: Free to stop after four months, then every three months
A full-time sales leader: Open-ended: ending it means an employment process and their notice period
From £5,000 a month, not £8,300 or more.Month one, not after a search.Nobody to recruit.
Free · 30 minutes · No pitch
The full-time range is our estimate, from published UK salary data; the monthly figures are a twelfth of it, rounded to the nearest hundred pounds. Our prices exclude VAT. See what a fractional sales director costs in the UK
Proof: what a client says about our outbound work
“Joe and Chris have been true partners from day one. They've shared a huge amount of knowledge throughout, and the results have been so strong within our niche that we're already discussing expanding into new sectors.”
Hal ArnoldFounder & Commercial Director, Flowbrite, on our outbound work together
Who you work with
Chris and Joe. Leading from the front.
We work as an extension of each client's team, so we only take on a few at a time.
Joe Stone
Co-Founder- 15 years in B2B sales
- £1m+ closed at TopScore in 2.5 years across 20 clients, in his previous role
Between us we've sat in every seat, SDR to MD.
Why us
More than an advisor. Lighter than a hire.
An advisor, a full-time sales leader or a fractional sales director: three ways to bring sales leadership into the business, and each one suits somebody.
Fractional Sales LeadershipFrom £5,000 a month
- What you get
- Senior judgement and the hands to do the work
- An advisor: A plan and a deck
- A full-time sales leader: One person's judgement, full time
- In the deals
- Yes, from month one
- An advisor: Rarely
- A full-time sales leader: Yes, once they've settled in
- Outbound included
- The Outbound Engine, built and run by us
- An advisor: No
- A full-time sales leader: Something they'd have to build
- If it isn't working
- Say so at any review, and we change the list, the message or the channel
- An advisor: Worth asking before you sign
- A full-time sales leader: Their notice period, then a new search
Only need more of the right meetings? The Outbound Engine might be enough
FAQ
The questions we get before we start.
Cost, how it differs from the Outbound Engine, who leads your account and how much of our time you get, then starting and stopping.
How does pricing work?
Fractional Sales Leadership starts from £5,000 a month, ex VAT.
- We scope the work with you on the call, then send you a written number.
- The fee covers everything in the Outbound Engine, tooling licences and sending domains included.
- For context, we estimate a full-time sales leader at £100,000 to £160,000 a year, fully loaded.
How is this different from the Outbound Engine, and what if we already get meetings?
The Outbound Engine covers the first three stages: find, reach and meet. Fractional Sales Leadership runs all six: it stays in the deal through proposal and close, and works the old deals in your CRM again. If meetings already come in, we start by going through how they arrive, and whatever is working carries on.
Who leads our account, and how much of your time do we get?
Chris or Joe.
- One of us leads your account, and the other knows it well enough to cover.
- Whatever else changes, you get a review every two weeks, and a direct line to us between reviews on anything time-sensitive. Beyond that, our time follows your pipeline.
- We agree the split in month one: what we take on, what stays with your team, and when a conversation needs you. We change it as priorities shift.
How does an engagement start, and what happens if we stop?
We agree the shape of the engagement with you before we start.
- First the build, then we run it live, with a review every two weeks.
- The first month is for learning your business and building the plan with you.
- The first term is four months in all.
- You’re free to stop at the end of it, and at the end of every three months after that, so you only stay while you’re seeing the value.
- All we need is 30 days’ notice, and there’s no exit fee.
- If it isn’t working, say so at any review.
- We change the list, the message or the channel, and show you the numbers either way.
- If you ever want to stop, every contact, reply and deal is already in your CRM, so nothing is waiting on us.
Do you replace our Head of Sales or our sales team?
No.
We sit alongside your team as senior hands that take the load off, reporting to whoever owns the number. With your salespeople, we work on qualification and objections in their real deals.
All questionsFewer questions
Do you guarantee closed deals?
No.
- Whether a deal closes depends on your pipeline and your buyers, so any number we promised would be a guess, and you’d spot it.
- What we commit to is the effort going in, the standard a lead has to clear before it reaches you, a next action on every open deal, and changing fast when results aren’t following.
- Judge it on the reviews, not on week one.
Can you cover a leadership gap while we hire?
Yes.
If a sales leader leaves or you’re between hires, we can step in and hold the function while you work out the next move. Your team keeps its commercial rhythm and live deals keep moving, so you can recruit properly.
Will you help us hire a salesperson?
Yes.
When you’re ready, we help you hire and onboard a salesperson.
Which CRM do you work in?
Yours.
We work inside the CRM you already use, where your team can see every contact, reply and deal.
How is this different from an advisor or consultant?
A traditional consultancy gives you a plan and leaves. Fractional means we’re inside the business every week: in your CRM, in the deals through to the close, and building the process as we go. You get senior judgement and the hands to do the work.
The call
Let’s find your next client.
A free 30-minute call with Chris May: an honest read on where your deals stall, and whether we’re the right people to help.
