Fractional
Senior commercial expertise, wherever your GTM needs it.
We embed across your whole commercial function and put senior weight wherever it'll move the number most. Then we hand you the keys.
The half most teams skip: qualification, proposals, and the follow-up where deals are won or lost. Run by operators who've carried the number.
Sound familiar?
You need a commercial leader, not just more leads.
The gap isn't the top of the funnel. It's senior leadership across the whole of it.
You're carrying the whole commercial function.
Strategy, pipeline, forecasting, hiring. It all runs through you. No senior commercial leader to share the load.
It's bigger than a lead problem.
More leads won't fix pricing that's guesswork, a forecast you don't trust, or a team selling without a system. The gaps run across the whole process.
A full-time CRO is too big a bet.
You need a commercial leader's judgement on the strategy and the numbers. But a six-figure, six-month hire isn't the answer yet.
What we do
The whole engine, end to end.
We look across the whole function, find where it's leaking most, and put senior weight there. As the business shifts, so do we.
Generate & qualify
- The outbound engine that fills the top of the funnel: ICP, messaging, sequences, deliverability
- Qualification that protects your calendar from bad-fit deals
Meet, present & propose
- A repeatable way to run a deal from first meeting to proposal, the whole team can follow
- Proposals and pricing structured to win, not just to send
Follow-up & close
- Owned follow-up so proposals don't go cold, where most deals are won or lost
- Operators who've personally carried a number leading the close
Lead, forecast & coach
- A forecast and pipeline view you can put in front of a board
- Coaching and a weekly cadence that runs without depending on you
Why us
More than an advisor. Lighter than a hire.
An advisor hands you a plan and leaves. A full-time CRO is a six-figure bet that takes months to pay off. We embed and run the whole engine with you.
An advisor or consultant
A plan, then they're gone.
- A deck and a strategy, no one to run it
- Out of the room once it lands
- No ownership of pipeline or the close
A commercial leader, embedded and accountable.
Predictability. A commercial function you can forecast and run the business on.
Consistency. Senior leadership in the business every week.
Clarity. One operator owns the number, so you always know where you stand.
Growth. Build it once and it scales, and it's yours to keep.
A full-time CRO
Fully yours, but a six-figure gamble.
- £100k+ all-in before bonus and on-costs
- Six to twelve months to know if it fits
- A wrong hire costs a year and six figures
Proof
The track record behind the judgement.
What two operators who between them have sat in every seat, SDR to MD, have actually closed and led, including the £8m+ of new business below.
£8m+
new business revenue closed
£1m+
generated at TopScore in 2.5 years
200+
organisations sold into
35+ yrs
combined B2B sales experience, SDR to MD
“Joe and Chris have been true partners from day one. They've shared a huge amount of knowledge throughout, and the results have been so strong within our niche that we're already discussing expanding into new sectors.”
What you get
Senior sales leadership today. A system you own tomorrow.
Senior leadership
A commercial leader owning your number
The whole funnel
Strategy through to close, not just leads
Flexes to the need
Effort moves to where the number is won
Predictable pipeline
Revenue you can forecast, not hope for
No hiring risk
Live in weeks, not a £100k+ bet
You own it
The engine is yours to keep
The next step
Let's build your sales engine together.
A free 30-minute Sales Engine Review: an honest read on your funnel, where it leaks, and whether we're the right people to fix it.
Straight answers, no pitch, no obligation.
Get in touch
Drop us a line.
Just the essentials, plus a line on what you're after.
Not sure yet? See which level of support fits your stage.
FAQ
The questions we get before we start.
Honest answers to what people usually ask before working with us.
Outreach builds and runs the top of your funnel: cold lists to booked meetings. Fractional is the whole engine. We also run the process that closes those meetings (qualification, proposals, follow-up) and lead the commercial function around it. Outreach is the wedge. Fractional is the full thing.