In the loop
Nothing goes out until you’ve signed it off.
Real messages from our own outreach, name removed.
UK B2B lead generation, 10 to 250 people
We run your outbound and lead your sales to the close. AI does the research; our people do the selling. Nothing goes out without your OK.
Organisations sold into across our careers
How it runs
Run for you, in your name. We learn who you sell to first, and nothing goes out until you’ve signed it off.
Introductions before pitches, written for your buyer.
Tested by buyer type, from sending domains we set up and run.
Every number screened against TPS and CTPS before anyone dials.
Run by Chris and Joe
Replies handled, meetings booked.
Meetings booked into your calendar.
Example week
How we work
Done-for-you outbound and sales leadership for UK B2B teams, run as an extension of yours.
Nothing goes out until you’ve signed it off.
Real messages from our own outreach, name removed.
We work with your marketing, sales and sales ops teams. Extra hands, not a replacement.
Built for your buyers, tested in your market, and changed when the replies say so.
Proof
“We're now consistently booking 3 to 4 new meetings every week.”
Hal ArnoldFounder & Commercial Director, FlowbriteBefore JumpLead, I was spending hours every day manually researching leads, reaching out to prospects, updating my CRM, and keeping track of follow-ups.
Joe and Chris came in and completely transformed the process. They revamped our lead sourcing and outreach, automating much of the work and creating a system that genuinely feels like having an extra team behind me.
Not only have I gained back 2 to 3 hours each day to focus on growing the business, but we're now consistently booking 3 to 4 new meetings every week. More importantly, those meetings are turning into real opportunities and generating revenue for the business.
The results have been so strong within our niche that we're already discussing expanding into new sectors.
On top of that, Joe and Chris are incredibly easy to work with. They've shared a huge amount of knowledge throughout the process and have been true partners from day one. I wouldn't hesitate to recommend them.
Clients and colleagues on working with Chris and Joe.
“He's pragmatic, fun, collaborative, trustworthy and straight-up easy to work with.”
Su HadleyHead of Attraction, Amberjack GlobalChris“It was great to see Joe confidently selling a platform that, up until then, only I had been able to sell effectively.”
Phin NaughtonFounder, TopScoreJoe“He's someone you trust quickly, and that trust only grows over time.”
Anna BoastHAT GroupChris“It always felt like he was working with us to get it right, rather than trying to rush us over the line.”
Lauren VannerOperations Manager - People, RSMJoe“Straightforward, collaborative, and refreshingly free of jargon.”
Jamie BaileyDirector, Online Media ExpertsChris“This made what can often be a complex procurement process feel straightforward and collaborative.”
Craig MelvinEmerging Talent Acquisition Manager, Kier GroupJoe“I've bought from Joe when working at two different firms now, but it has never felt like buying from a sales person.”
Lucie ReesEarly Careers Manager, HFWJoe“It was great to see Joe confidently selling a platform that, up until then, only I had been able to sell effectively.”
Phin NaughtonFounder, TopScoreJoe“It always felt like he was working with us to get it right, rather than trying to rush us over the line.”
Lauren VannerOperations Manager - People, RSMJoe“This made what can often be a complex procurement process feel straightforward and collaborative.”
Craig MelvinEmerging Talent Acquisition Manager, Kier GroupJoe“I've bought from Joe when working at two different firms now, but it has never felt like buying from a sales person.”
Lucie ReesEarly Careers Manager, HFWJoe“He's pragmatic, fun, collaborative, trustworthy and straight-up easy to work with.”
Su HadleyHead of Attraction, Amberjack GlobalChris“He's someone you trust quickly, and that trust only grows over time.”
Anna BoastHAT GroupChris“Straightforward, collaborative, and refreshingly free of jargon.”
Jamie BaileyDirector, Online Media ExpertsChrisI worked with Joe at TopScore, where we hired him as our first dedicated sales manager. He came with SaaS sales experience and was highly recommended by a colleague in our wider group.
Joe quickly got to grips with our sophisticated software platform and took ownership of the full sales process from start to finish. During his time with us, he closed a number of enterprise deals and also helped improve our sales processes and tools. As a founder, it was great to see Joe confidently selling a platform that, up until then, only I had been able to sell effectively.
A pleasure to work with and I hope our paths cross again in the future.
I worked with Joe over the course of about a year as we explored and then brought TopScore into the business. It wasn't a quick or straightforward decision on our side, so we needed someone who could work with us through the detail rather than just push for a sale.
Joe was great in that respect. He was patient, approachable, and focused on helping us understand where the platform would really add value. At no point did it feel overly "salesy", it always felt like he was working with us to get it right, rather than trying to rush us over the line.
He was also really responsive whenever we needed things explained differently or tailored for internal conversations, which made a big difference. The tool has made a huge impact for us since going live, and I wouldn't hesitate to recommend Joe, especially if you're going through a more considered, complex buying process and want someone who prioritises the right solution over a quick win.
I've worked with Chris now for 15+ years, one of the first supplier relationships I built in the industry. Chris is brilliant at listening to the problem at hand, navigating the challenges and restrictions within which we often find ourselves needing to work, and is able to work with us to define a successful solution that suits all parties.
He's pragmatic, fun, collaborative, trustworthy and straight-up easy to work with. Through changing careers, focus, and responsibilities I know Chris will continue to bring all his knowledge to bear to help define great solutions for his clients.
I had a really positive experience working with Joe during the procurement and implementation of the TopScore platform.
From the outset, Joe demonstrated a high level of professionalism, taking the time to understand our requirements, constraints, and priorities rather than pushing a one-size-fits-all solution.
His approach was supportive, transparent, and genuinely consultative, focused on helping us make the right decision rather than closing a sale. No question was left unanswered, which ensured we felt confident we'd made the right decision.
What stood out most was Joe's willingness to guide us through the process at our pace, respond openly to questions, and provide honest insight without any aggressive sales tactics. This made what can often be a complex procurement process feel straightforward and collaborative.
I'd highly recommend Joe to any organisation looking for a knowledgeable, approachable partner who puts long-term value and client experience first.
Having worked with Chris over a number of years, I can say with confidence that he stands out for his responsiveness, his depth of technical knowledge, and perhaps most importantly his ability to understand the realities of working at our scale. He never pushed a one-size-fits-all approach; he took the time to understand what we actually needed and delivered accordingly. He's someone you trust quickly, and that trust only grows over time. I'd have no hesitation recommending Chris to any business.
I've bought from Joe when working at two different firms now, but it has never felt like buying from a sales person. Joe has always made it feel like a conversation, rather than a pitch, where we are working together to make my job easier. Joe took the time to understand what we were trying to build, asked sensible questions, and only offered things he genuinely believed would work for us and what we wanted to achieve. There was never any pressure and he was always patient with the internal processes I had to work through to get things over the line. He gave honest advice, even when it didn't serve him, and made the whole process feel collaborative.
Joe is one of those people in your network you know you can turn to for insights or support long after the deal is done. I am sure anyone working with Joe at JumpLead will be in safe hands.
I've had the pleasure of working with Chris across multiple stages in his career, when he was focused in early careers and graduate media and I was agency-side. In a noisy space he always stood out for how focused he was on delivering real value, bringing insightful thinking and a clear understanding of what would genuinely move the needle for clients and their campaign objectives.
Chris is great to work with: straightforward, collaborative, and refreshingly free of jargon. He gets right to the heart of what's needed and focuses on making things happen. So if you're looking for someone who listens, understands the importance of strong relationships, and consistently delivers with clarity and purpose, Chris is someone to connect with.
What we do
Everything in the Outbound Engine, plus senior weight on what happens after the meeting.

Who you work with
The commercial operator founders lean on to build the team, not just the plan.
Connect on LinkedIn with Chris May (opens in a new tab)The closer who turns cold outreach into booked revenue, then makes it repeatable.
Connect on LinkedIn with Joe Stone (opens in a new tab)Is this for you?
If one sounds like you, we'll say so on the call rather than sell you something that won't land.
Hoping software will do it all.
It's the people behind the tools that count.
Wanting only good news.
We'll tell you what isn't working.
Selling something that doesn't sell yet.
Outbound finds more buyers for what already sells.


Free, 30 minutes,
with Chris or Joe. No pitch.
Built for UK B2B companies of 10 to 250 people, with an offer that already sells.
Free to stop after four months, then every three months. 30 days’ notice, and no exit fee.
Questions
We get it.
Plenty of agencies send a meeting count and little else. We work differently: Chris and Joe lead the work, as an extension of your team, in your name, and you see every message, list, reply and number, week by week. And if it isn’t working, you’re free to stop after four months, then every three months, with 30 days’ notice and no exit fee.
With the Outbound Engine, outreach is usually live within two to three weeks, with early conversations following. With Fractional Sales Leadership, you’ll have a commercial plan and operating cadence in place within the first 30 days. Results compound from there.
We do.
We pay for and keep the tooling licences and sending domains, and run them in your name. The conversations, replies, meetings and numbers are yours, and you see every one of them.
Maybe.
But outbound takes time to get right, and most teams spend months testing before they find what works. We’ve already done that testing, in our own outbound and for our clients. If you’d rather skip the learning curve, we build and run it for you, as an extension of your team.
It rarely feels like the right time. But pipeline doesn’t fill itself, and GTM problems don’t get easier as you grow. They compound. The companies that move fastest are usually the ones who stopped waiting for perfect conditions and started building the engine while trading.
No. We run it.
Chris and Joe lead the work: the lists, the messaging and the outreach, week after week, as we do for Flowbrite. You see all of it, and the replies, conversations and meetings are yours.
The Outbound Engine finds the right people, reaches them and books the meeting. Fractional Sales Leadership does all of that, then stays in the deal through proposal and close, and works the old deals in your CRM again.
A stalled pipeline costs you every month it stays stalled. We put senior people and hands-on execution on the part of the engine that’s holding you back, and you see exactly what it’s producing, week by week.
The call
We’ll look at how you win new clients today, and if we can’t help, we’ll tell you straight.
Free, 30 minutes,
with Chris or Joe. No pitch.