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JumpLead

The JumpLead Resources Vault

Every playbook we run. One sign-up.

The guides and tools behind our own outbound. Read the start of any guide free; one sign-up opens them all.

Free · one sign-up

Open the Vault.

Every guide and tool we use, The Outbound Playbook included, open the moment you sign up.

You also join I Love Sales: one email a week on how B2B teams find their next customer. Unsubscribe in one click.

The Vault opens straight away, with the playbook in your inbox and a few short follow-ups from Joe. Read past issues of I Love Sales. We may add public business details, like your company and role. By signing up you agree to our Privacy Policy.

Chris May, co-founder of JumpLeadJoe Stone, co-founder of JumpLead

Chris May and Joe Stone run outbound for B2B brands.35+ years in B2B sales and £8m+ generated between us.

Start here

The Free Sales Audit

12 questions on how you find and win new business, scored across six stages from Find to Reignite. You get a score out of 100, the one thing to fix first and a 30-day plan.

  • Interactive
  • A few minutes
  • By Chris May and Joe Stone
Take the free sales audit

No call needed. Your score shows as soon as you finish, before we ask for your email.

An example result: a sales score of 45 out of 100, Getting there. Find 64, Reach 38, Meet 47, Propose 58, Close 61, Reignite 44. Fix this first: Reach.

Find your buyer

The ICP Builder

A tool that turns your three best customers into one sharp sentence about your ideal customer, counts the UK market with free Companies House data and sets up a 30-day test. It ends on one printable page.

  • Interactive
  • About 30 minutes
  • Saves as you go
  • By Chris May and Joe Stone
Build your ICP
An example of the one page the tool builds. Who we sell to: Haulage firms in the Midlands with 50 to 250 staff that have just added a depot, and need drivers on the road faster.

Start conversations

Start with the playbook. Then go deeper where you need it.

The playbook

The Outbound Playbook: LinkedIn, cold email and cold calling

What each channel returned for Chris and Joe, with the dates, how they run each one today, the UK rules for all three, and where they still disagree.

  • Guide
  • Read online or as a PDF
  • 20 min read
  • By Chris May and Joe Stone

Read the start free; your first name and email open the rest. Company details are optional. Work emails also join I Love Sales, our weekly email; personal ones only if you tick the box.

Read the playbook

Go deeper

  1. The LinkedIn Outreach Playbook

    What it covers:

    1. What LinkedIn allows in 2026, straight from its own Help pages
    2. The request we'd send each type of buyer, and the hello that follows it
    3. Voice notes, replies, and which LinkedIn plan is worth paying for
    • Guide
    • 10 min read
    • By Chris May and Joe Stone

  2. The Cold Email Playbook

    What it covers:

    1. What Gmail, Yahoo and Outlook check, and how to set up domains that pass
    2. UK law for B2B email: companies, sole traders, the opt-out and fines
    3. The three-sentence email, the follow-ups, and why to count replies, not opens
    • Guide
    • 10 min read
    • By Chris May and Joe Stone

  3. The LinkedIn Social Selling System

    What it covers:

    1. The two-layer system: reach posts and trust posts, run every week
    2. Seven real posts you can open, with their numbers and why each worked
    3. How Joe runs it now: seven posts a week, plus ten rules and five shapes
    • Guide
    • 12 min read
    • By Joe Stone

Cold calling lives in the playbook itself. The UK rules also have a post of their own: Is Cold Calling Legal in the UK? The B2B Rules

Lead the team

The Sales Team Playbook: onboarding, coaching and reviews

How to get a new sales hire up to speed sooner, coach them every week and review the whole team fairly each quarter. With a ramp-cost calculator, a fillable 30-60-90 plan and the 9-Box done properly for sales.

  • Interactive
  • 16 min read
  • By Chris May and Joe Stone
Read the guide
Inside the guide: a ramp-cost calculator, a fillable 30-60-90 plan and a quarterly 9-Box review.

From the blog

The latest posts, on pipeline, hiring and outbound.

Read the blog

I Love Sales

The next customer is a system,not a stroke of luck.

One sign-up opens every guide in the Vault, with I Love Sales every Thursday if you want it. Free, one click to leave.

Free · one sign-up

Open the Vault.

Every guide and tool we use, The Outbound Playbook included, open the moment you sign up.

You also join I Love Sales: one email a week on how B2B teams find their next customer. Unsubscribe in one click.

The Vault opens straight away, with the playbook in your inbox and a few short follow-ups from Joe. Read past issues of I Love Sales. We may add public business details, like your company and role. By signing up you agree to our Privacy Policy.

Let’s find your next client: book a free 30-minute call. No pitch, and if we can’t help we’ll say so.