Outbound is the obvious move. It just never sticks.
Three reasons outbound stalls. None of them is a willpower problem.
01
BD never gets a clean run.
Every week the plan is to do BD. Every week something more urgent takes the slot. You've never had a system that survives a busy week.
02
Referrals have hit their ceiling.
Warm intros and your network got the business this far. They won't carry it to the next stage, and nobody on the team has the time to build what will.
03
Last time burned you.
An agency that sent messages you never saw, then reported a meeting count and nothing else. Or an SDR who never ramped. Neither lasted, and now you're wary. Fairly.
Channels
Three channels, each doing the job it's best at.
Run for you, in your name. We learn who you sell to first, and nothing goes out until you've signed it off.
01
LinkedIn, through your own profiles
Introductions before pitches, written for your buyer. The replies sit in your own inbox.
02
Cold email, tested by buyer type
500 to 1,000 or more people a week, from sending domains we run, never from your main domain.
03
Cold calling, where it fits
Added once email and LinkedIn show us what lands. Every number is screened against TPS and CTPS before anyone dials.
Your calendarYour calendar
Named people, researched company by company and checked against your CRM, so nobody in a live conversation gets a cold message.
Replies read, qualified and answered, and every outcome logged in your CRM.
Named prospectExample
Researched
Checked against your CRM
Replied
Logged in your CRM
Who keeps what
Yours
The conversations
The replies and meetings
The numbers
You see every one of them as we go.
Ours
The tooling licences
The sending domains
We pay for both, and they stay with us. We set up the domains, warm them up and keep them healthy.
Timeline
From kick-off to a steady run.
Everything starts with the build. First outreach is live in two to three weeks.
01
What lands on your side
Your ideal customer, written down.
The first lists. The messaging, ready for your sign-off.
You do
The kick-off and a handful of sign-offs. It's the heaviest this gets for you, and it's still light.
We do
1FirstWe get the offer out of your head
2ThenLists and messaging
3Once you've signed offLinkedIn goes live
4Alongside LinkedInEmail gets ready
How this phase runs
1. We get the offer out of your head
A kick-off on who buys from you and why. We write the ideal customer down and agree it with you.
2. Lists and messaging
We build the lists from the ideal customer we agreed, set up the sending domains and draft the messaging in your voice for you to sign off.
3. LinkedIn goes live
Connection requests start at low volume from your profiles and grow from there.
4. Email gets ready
We load and test the sequences. Email starts once the domains are warm enough to carry it, not on a fixed date.
02
What lands on your side
Replies read and answered, and meetings booked into your calendar.
Replies start once we're live, and consistent conversations take a few more weeks of warming people up. Judge it on the reviews, not on week one.
You do
Take the meetings we book. When a reply needs your knowledge, we send it to you, and a short answer is enough.
We do
1Email starts sending and LinkedIn steps up.
2We watch the inboxes from day one and make the first changes from real replies.
03
What lands on your side
What we tested and what we change next.
Regularly, a full summary of contacts reached, replies, conversations, meetings and pipeline, with a recommendation.
You do
Join the review and tell us how the meetings went. As we learn your products and objections, the sign-offs get shorter. The aim is to bring you conversations, not questions.
We do
1A review every two weeks on replies, conversations and pipeline.
2We test new buyer types and angles and pick the winner from the replies, not from opinion.
3Effort moves to whichever channel is producing conversations.
Every week, whatever else is happening: the inboxes, the replies, the connection requests and the health of the sequences. That's on us.
What we need from you
An hour for the kick-off
Your best clients, and why each one bought
The case studies you already send
Which LinkedIn profiles we use, and access to them
The SDR cost is our year-one estimate: Glassdoor UK base pay plus on-costs (Flowd puts it higher); the monthly figures are a twelfth of it, rounded to the nearest hundred pounds. Our prices exclude VAT. See the in-house SDR cost breakdown
Proof
One founder ran the whole sales job. Now meetings land every week.
Challenge
Flowbrite's founder was doing it all by hand: researching leads, outreach, CRM and follow-ups.
Solution
We reworked how he found and reached leads, then ran it for him, in his name.
Result
Those meetings are turning into real opportunities and revenue.
“We're now consistently booking 3 to 4 new meetings every week.”
Cost, starting and stopping, your market, guarantees, your LinkedIn account and the UK rules.
How does pricing work?
The Outbound Engine starts from £3,000 a month, ex VAT.
We scope the work with you on the call, then send you a written number.
We pay for the tooling licences and sending domains, so they’re inside the fee.
For comparison, we estimate an in-house SDR at £55,000 to £60,000 in year one.
How does an engagement start, and what happens if we stop?
We agree the shape of the engagement with you before we start.
First the build, then we run it live, with a review every two weeks.
The build takes the first month, while we learn your business, and first outreach goes out inside it.
The first term is four months in all.
You’re free to stop at the end of it, and at the end of every three months after that, so you only stay while you’re seeing the value.
All we need is 30 days’ notice, and there’s no exit fee.
We’ll tell you straight if it isn’t working, and you can say so at any review:
we change the list, the message or the channel, and show you the numbers either way.
If you ever want to stop, every contact, reply and meeting is already in your CRM, so nothing is waiting on us.
Will outreach at this volume annoy our market?
It goes to named people who match the ideal customer you signed off, in copy you’ve approved, and every list is checked against your CRM first, so nobody in a live conversation gets a cold message.
Do you guarantee meetings?
No.
We won’t put a number on it before we’ve seen how your market replies. We’d be guessing, and you’d spot it.
What we commit to is the effort going in, the standard a meeting has to clear before it reaches you, and changing fast when results aren’t following.
If a meeting isn’t worth your time, tell us and we tighten the bar.
Replies start once we’re live, and consistent conversations take a few more weeks of warming people up.
Judge it on the reviews, not on week one.
Is our LinkedIn account safe?
We run the outreach through your own profiles and keep the volume inside LinkedIn’s limits. The replies sit in your own inbox, you see every sequence before it goes out, and you can step into any conversation or pause the lot whenever you like.
All questionsFewer questions
Whose name does it go out in?
In your company’s name. LinkedIn runs through your own profiles.
Email goes out under names we agree with you, from sending domains we buy for the purpose, never your main domain, with no JumpLead branding.
Are cold email and cold calling allowed in the UK?
They can be, done properly.
Every number is screened against TPS and CTPS before anyone dials. Every cold email says who it’s from and gives a simple way to opt out.
What if one of you is away?
One of us leads your account, and the other knows it well enough to cover. It’s one reason we only take on a few clients at a time.
We already run some outbound. Do we start again?
No.
We go through what you already run first, and whatever is working carries on.
Is this an outsourced SDR or an appointment setting service?
It does the same job: we find the right people, start the conversations and book the meetings into your calendar. The difference is who runs it. Chris and Joe lead the work, on LinkedIn, cold email and cold calling in your name, and nothing goes out without your OK.
How is this different from Fractional Sales Leadership?
The Outbound Engine finds the right people, reaches them and books the meeting. Fractional Sales Leadership does that too, then stays in the deal through proposal and close, and works the old deals in your CRM again.
The call
Let’s find your next client.
A free 30-minute call with a JumpLead founder, most often Joe. We’ll look at how you win new clients today, where outbound would fit, and tell you straight if it won’t.
Hal ArnoldFounder & Commercial Director, Flowbrite
