How B2B teams find their next customer.

One email a week from the outbound engine we build and run for UK B2B companies. The real numbers, what worked, what didn’t, and the one thing worth doing this week.

Written by Joe Stone, co-founder of JumpLead. No growth hacks, no pitch every Tuesday. Deals we won, deals we lost, and why.

readers on LinkedIn already: 1,000+; readers on LinkedIn already
closed by Joe at TopScore in 2.5 years: £1m+; closed by Joe at TopScore in 2.5 years

Your first email is The 4-Channel Outbound Playbook, straight away.

Every issue

Three things. Four minutes. Nothing padded.

One real number

Acceptance rates, meetings booked, replies per hundred sends. From our own outbound and the engines we run for clients, with the context that makes it useful.

One thing that worked, or didn't

The email that booked five meetings in a day. The deal we walked away from. The three weeks back on the phone. What we'd repeat and what we wouldn't.

One move for this week

A single change you can make before Friday. Small enough to actually do, specific enough to see the difference.

Recent issues

Read the last four before you decide.

The LinkedIn edition carries on. The email edition arrives a day earlier, with the numbers the platform version leaves out.

Who it’s for

Written for the people who own the number.

Founders and CEOs at UK B2B companies of roughly 10 to 250 people, with a product that already sells and a pipeline that still depends on too few people.
Heads of Sales, Sales Directors and CROs who need more pipeline without adding headcount, and want to see what actually books meetings in 2026.
Anyone running outbound who is tired of advice from people who don't.

Not for

Anyone after a growth hack, a template pack they'll never open, or a pitch every Tuesday.
Enterprise sales teams with a twelve-person SDR floor. The numbers here come from lean teams.

Ready for the deeper version? Let’s find your next client: book a free 30-minute call. No pitch, and if we can’t help we’ll say so.

I Love Sales

The next customer is a system, not a stroke of luck.

Get the playbook now and the weekly issue from Thursday. Free, one click to leave.

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