The latest issue
The tooling doesn't win you deals
Why buying more sales software won't fix a broken pipeline.
Issue 09 ·
Every issue
The back issues. Free to read, all of them.
Issue 08 · Six months in. What I'd tell anyone starting out
Issue 07 · AI does the prep. I have the conversations.
Issue 06 · What 101 posts taught me about sales
Issue 05 · How to make B2B events pay
Issue 04 · The 4-Channel Outbound Breakdown: Real Numbers, Playbooks, and Conversion Data
Issue 03 · Episode 3: The Lows
Issue 02 · We won two deals without pitching anyone
Issue 01 · We walked away from two deals
What you’ll read
Three things, every Thursday. Nothing padded.
Steal this
A message, opener or script that worked for us that week, and why it works. Copy it and use it.
The red pen
A real cold opener, marked up line by line: what to cut, what to keep and why. Reply with yours and it could be next.
The number
One figure from our own outbound, with the sample and the dates, and what it told us.
The sign-up bonus
The JumpLead Resources Vault. Open the day you join.
Every guide, tool and prompt in the Vault, free with I Love Sales. Read the start of any of them first.
Outbound playbookThe Outbound Playbook: LinkedIn, cold email and cold callingRead the opening
Social selling guideThe LinkedIn Social Selling SystemRead the opening
Outreach playbookThe LinkedIn Outreach PlaybookRead the opening
Cold email playbookThe Cold Email PlaybookRead the opening
Interactive call scriptMy cold call scriptRead the opening
Sales team playbookThe Sales Team Playbook: onboarding, coaching and reviewsRead the opening
Interactive ICP builderThe ICP BuilderRead the opening
Guide and four promptsHow we use Claude: to run a two-founder sales businessRead the opening
Copy-ready promptThe signals prompt: UK founders with a small sales teamRead the opening
Copy-ready promptYour first CLAUDE.md: the prompt that has Claude interview youRead the opening
Copy-ready promptThe call research prompt: your buyers' words, from your sales callsRead the opening
Copy-ready promptThe quote video brief: a kinetic-type quote video, made in Claude CodeRead the opening
Copy-ready promptThe company brain starter: a shared memory for every Claude in your businessRead the opening
I Love Sales
The next customer is a system,not a stroke of luck.
One email every Thursday: something to steal, a red pen and one real number. Free, one click to leave.
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