1. Who we are (Data Controller)
Data Controller: JumpLead Ltd
Registered in England and Wales, company number 17006118
Registered office: 131 Finsbury Pavement, London, England, EC2A 1NT
2. Personal data we collect
We may collect:
A) Information you provide to us
- Name
- Email address
- Phone number (if you choose to provide it)
- Information you give us when you request a free resource, guide or tool (typically your name and email)
- For some resources, your company name, your role and the size of your company, which we ask for so that what we send you is relevant to your business
- If you request the ICP Builder, the answers you have typed into it, which we use only to put your one-pager in the email we send you; we do not store them
- Any information you include in enquiry or contact forms
- If you ask for an outbound plan: your answers about your business, your company website and role, and, if you choose to record one, a voice note and its written transcript
- If you ask for free leads: your role, your company’s website and the brief you give us (who you want to reach). See section 8
When you submit a form (including to request a resource), we also record limited technical information such as your IP address, browser type and the page you came from, to help prevent spam and abuse. We also record the campaign tags of the link that brought you to the Website, and its short-link code. That tells us which post or message led to a sign-up. If the link came in a LinkedIn message from Joe or Chris, its code is unique to that message (see section 2F). We do this in our legitimate interest in knowing which posts and messages are useful, and we don’t use it to contact you about anything you didn’t ask for.
B) Information collected automatically (via PostHog and Google Analytics)
If you consent to analytics cookies, we use PostHog (EU-hosted) and Google Analytics to collect usage data such as:
- pages visited and interactions
- approximate location (derived from IP address)
- device and browser information
- online identifiers such as cookie IDs
C) Business details from business data providers
If you subscribe to I Love Sales with a work email address, we may add publicly available business details about you from business data providers (currently Prospeo): your company, your role, the size and industry of your company, and your public LinkedIn profile. We never add personal phone numbers or home details, and we don’t do this for personal email addresses. You can object at any time by replying to any email from us or writing to info@jumplead.io, and we will stop and remove what we added.
D) If we send you a personal video
What happens on your link, such as whether you pressed play and how much you watched. See section 9.
E) If you sign up to the Resources Vault
Which Vault guides you open, and when. See section 10.
F) If you comment on our LinkedIn posts
When you comment on a post by Joe, Chris or JumpLead, we see your name, headline and comment as LinkedIn shows them, and note them in our internal tools so we can reply. If your comment asks for something the post offered (for example by commenting a keyword), Joe or Chris sends you the link themselves in a LinkedIn message. That link is unique to you, so we can see whether it was opened and whether it led to a sign-up. We don’t use it for anything else, and you can object at any time at info@jumplead.io.
3. How we use your personal data
We use personal data to:
- respond to enquiries and communicate with you
- write and send the outbound plan you ask for, using your answers and, if you record one, your voice note
- send you the resource, guide or tool you requested, and a small number of related follow-up emails about our services that you can opt out of at any time
- build and send the free lead list you ask for, and a few short follow-up emails about working it (see section 8)
- send you a short personal video, and use what happens on your link to decide when to follow up (see section 9)
- note which Vault guides you open, to decide what to send you and when to get in touch (see section 10)
- send occasional updates when we publish a new free resource
- send you I Love Sales, our weekly email, where you have subscribed to it, or where you gave a work email address to get one of our free guides or tools (we tell you on the form, and you can unsubscribe in one click). Personal addresses are only added if you tick to say yes
- understand which kinds of business read our content, so we can decide what to write and who to follow up with, including from the business details described in section 2C
- operate, maintain, and improve the Website
- understand how the Website is used (analytics), where you have provided consent
4. Lawful bases for processing (UK GDPR / EU GDPR)
We rely on the following lawful bases:
- Legitimate interests: to respond to inbound enquiries, operate the Website, send business-to-business marketing about our own related services to people who have engaged with us (for example, by downloading a resource), and add the business details in section 2C to work-email subscribers so we know who reads I Love Sales. It is also our basis for the personal videos in section 9 and for noting which Vault guides you open (section 10), and for replying to people who comment on our LinkedIn posts and seeing whether the links we send them are used (section 2F). You can object or unsubscribe at any time, and we balance this against your rights.
- Soft opt-in (PECR): where you have asked us for a resource or tool, we may email you about similar services, always with a one-click unsubscribe.
- Consent: for analytics cookies (PostHog and Google Analytics) and the marketing cookie that lets us note which Vault guides you open on the Website (section 10). You can withdraw consent at any time via the “Cookie settings” link in the footer.
5. Sharing your data (Processors)
We use trusted service providers to run the Website:
- Vercel:website hosting, infrastructure analytics (Speed Insights, Web Analytics, aggregated, no personal identifiers), and hosting the personal video pages in section 9
- PostHog (EU cloud):product analytics, where you have consented to analytics cookies
- Google (Google Analytics):website analytics, where you have consented to analytics cookies
- Supabase:form submissions and lead capture storage, the personal videos in section 9 with the record of how they were watched, and the Vault reading notes in section 10 (UK/EU data residency)
- Cal.com:meeting scheduling (booking links on contact pages)
- Resend:sending emails, including I Love Sales, resource delivery and follow-up messages
- Prospeo:the business details described in section 2C, for work-email subscribers
- Email checking and phone screening services:checking each email address, and screening any phone number against the TPS and Corporate TPS, before a free lead list is sent
- Attio:our customer relationship system, where we keep a record of the people and businesses we are in contact with
- Slack:internal messages to Joe and Chris, for example telling the sender of a personal video that it was played
- Deepgram:turning a voice note you record with an outbound plan request into text, and making the captions for the personal videos in section 9
- Anthropic:helping us draft the outbound plan you request from your answers; a person reviews every plan before it is sent. Also writing the short “why now” notes and opening lines in free lead lists, from the work details in the list and the person’s public profile headline only
We do not sell personal data.
6. International data transfers
Some of our service providers (for example, Vercel, Resend, Google, Deepgram and Anthropic) may process data in the United States. Where data is transferred outside the UK/European Economic Area, we rely on appropriate safeguards such as the UK extension to the EU-US Data Privacy Framework or Standard Contractual Clauses. Our database (Supabase) is hosted in the EU (Frankfurt).
7. How long we keep your data
We keep personal data only for as long as necessary for the purposes described in this policy.
- Enquiry data: retained for a reasonable period to manage and respond to queries.
- LinkedIn comments and the links we send: the comment, who made it and which link we sent are deleted from our systems 90 days after the comment, apart from short notes in our internal team chat.
- Voice notes: the recording is deleted after 90 days. The written transcript is kept with your plan request, like other enquiry data.
- Analytics data: retained according to PostHog’s retention settings (default 7 years for events; we do not enable session recording).
- Google Analytics data: kept for up to 14 months, then deleted automatically.
- Free lead lists: the people on a list, and what we wrote about them, are deleted 30 days after we send it (see section 8).
- Personal videos: we delete each video, its links and the record of how it was watched 12 months after the video was made, or sooner if we remove it (see section 9).
- Vault reading: each note of a guide you opened is deleted 12 months after you opened it (see section 10).
- Resource and marketing contacts: kept while you remain engaged and for a reasonable period afterwards, and removed on request or when you unsubscribe and ask us to delete your data.
- Vault reading objections: if you ask us to stop noting what you read, we keep your email address on a list for as long as that stands, so we never start again by mistake.
- I Love Sales subscribers: kept while you are subscribed, with a record of when and how you signed up. When you unsubscribe we keep your email address on a do-not-email list, so we never write to you again by mistake.
8. Free lead lists
At jumplead.io/free-leads a business can ask us for a short list of people to contact. This is how that works.
If you ask for a list
We keep your name, work email, job title, your company’s website and your brief, plus basic facts from business data sources: about your company (such as its size and sector) and about you (your public job title and LinkedIn profile, to check who is asking). We use them to build and send your list, to send a few short follow-up emails (one-click unsubscribe), and to see whether our services might suit your business. We keep your request after the list itself is deleted, on the same terms as our other marketing contacts (see section 7).
Before we build anything, we email you a link to confirm the request came from you. If nobody clicks it within 7 days, we delete the request.
Once the follow-up emails are done, we add you to I Love Sales, our free weekly email, as the form says. You can unsubscribe in one click, and once you have left I Love Sales we never add you back. If you unsubscribe from our emails before then, we don’t add you at all.
If you appear in a list
- What we share with the business that asked: your name, job title, company, the company’s website and LinkedIn page, your LinkedIn profile, location and business email, a short note on why now might be a good time to talk, and a suggested first line. A mobile number is shared only where it has been screened against the Telephone Preference Service (TPS) and the Corporate TPS, and we show the date of that check.
- Where it comes from: public professional profiles and business data providers. We check every email address before we share it.
- Lawful basis: legitimate interests (ours, and the asking business’s, in finding new customers). We think this is fair because we only use business contact details for people in their working roles, share a small amount (never home details), keep each list short, delete it after 30 days and make it easy to opt out.
- The business that receives a list is responsible for how it contacts you, under UK GDPR, the Privacy and Electronic Communications Regulations (PECR) and the TPS rules. We tell them so with every list.
- We keep list data for 30 days after we send it, then delete it.
- To be left out of every list from now on, use jumplead.io/free-leads/opt-out or email info@jumplead.io. We also take you off any list that is still online. We keep only the email address or LinkedIn link you give us, so we can leave you out.
9. Personal videos
Joe or Chris may record a short video for you and send you a private link to it on jumpleadvideo.com. Everyone we send a video to gets their own link, even when we send the same video to a few people, so what happens on your link is tied to you.
What the page shows
The video, who sent it, and your first name and company. The preview that appears when the link is shared shows your first name and company too. If the video has captions, they are a transcript of what the sender says, made by a speech-to-text service (Deepgram).
What we record on your link
- that you pressed play (opening the page is not enough)
- how much of the video you played: 25%, 50%, 75% or all of it
- when you leave after playing it, the furthest point you reached and how many seconds you watched
- whether you clicked the booking button
- whether you were on a computer, phone or tablet
- a random code for each visit, so we can tell visits apart
- the time of each of these
- if the video couldn’t play when you opened the page, that the page was open for a few seconds
We keep no IP address, location or browser details in these records. We work out whether you are on a computer, phone or tablet, and keep only that.
When someone pastes your link into LinkedIn, Slack, WhatsApp or a similar app, the app fetches the page to build a preview. We log which service fetched it and when, and never count it as a view.
The page sets no cookies, stores nothing on your device itself and runs no third-party trackers. While you watch, your browser may keep parts of the video in its usual cache, as it does for any page you visit.
Who sees it and how we use it
- The person who sent the video gets a private Slack message when you press play, watch most of it or click the booking button, and if you open the page while the video can’t play yet.
- We add those moments to our record of you in our customer relationship system.
- We use them only to decide when to follow up and who to follow up with first. We never mention in a message to you that you watched.
Lawful basis
Legitimate interests: ours, in following up with the people we contact about our services and in timing that follow-up well. We think this is fair because we record only what happens on your own link, set no cookies, never quote it back to you, delete the video and its viewing record after 12 months, and stop when you ask.
How long we keep it
- We delete each video, its links and the record of how it was watched 12 months after the video was made, or sooner if we remove it.
- The moments we added to our customer relationship system stay on your record with the rest of our contact history: kept while you remain engaged and for a reasonable period afterwards, and removed on request.
Your choices
- To make us stop, reply to our message or email info@jumplead.io. We will mark you as do not contact, switch off your video links within a few minutes and won’t send you another video. Nothing more is recorded on them.
- You can ask us to delete the video we made for you, your links and the record of how they were watched, and we will.
- You also have the rights in section 11, and can complain as section 12 explains.
10. Vault reading
When you sign up to the JumpLead Resources Vault with a work email address, we note which guides you open. It helps us decide what to send you, and when Joe or Chris should get in touch.
What we note
- which guide you opened, and when
- whether you opened it on the Website or from a link in one of our emails
A guide counts as opened only once it has been on your screen for a little while or you have scrolled into it. Loading the page is not enough, and we filter out email security scanners checking a link. The same guide scores once a week at most. We keep no IP address, location or browser details with these notes.
How we know it is you
- On the Website: only if you had accepted marketing cookies when you signed up. We then set one cookie,
jl_vault_reader(see our Cookies Policy). Without it we note nothing about what you read on the Website. - From our emails: if you accepted marketing cookies when you signed up, links to Vault guides in our emails carry a code that tells us the link came from your email. The page removes the code from the address bar as it loads, and only sends it to us if marketing cookies are on in the browser you open it in.
We don’t do this for personal email addresses. If you signed up before this section was added, we don’t note what you read unless you sign up again and say yes to marketing cookies.
Who sees it and how we use it
- Joe or Chris may get a private Slack message when you open a guide.
- We add the last few guides you opened, with their dates, to your record in our customer relationship system, and use them in a lead score that helps us decide who to contact first. A person makes every one of those decisions.
- We never mention what you read in a message to you.
Lawful basis
Legitimate interests: ours, in sending readers what is relevant and in timing our follow-up well. We think this is fair because it covers only the guides you signed up to read, only for work addresses, is never quoted back to you, is deleted after 12 months and stops when you ask. The Website cookie also needs your consent to marketing cookies.
How long we keep it
- Each note of a guide you opened is deleted 12 months after you opened it.
- The summary on your record in our customer relationship system is cleared if you object, and is otherwise kept with the rest of our contact history.
Your choices
- Click “Stop noting what I read” at the foot of any I Love Sales or Resources Vault email. We stop straight away and clear the summary on your record.
- Switch marketing cookies off with the “Cookie settings” link in the footer. We delete the cookie and note nothing more on the Website.
- Or reply to any email from us, or write to info@jumplead.io.
Stopping this doesn’t unsubscribe you from I Love Sales or close the Vault. To unsubscribe, use the link in any of our emails.
11. Your rights
Depending on your location, you may have rights including:
- access to your personal data
- correction of inaccurate data
- deletion (“right to be forgotten”)
- restriction or objection to processing
- data portability
- withdrawal of consent (where processing is based on consent)
To exercise your rights, contact info@jumplead.io.
12. Complaints
If you are in the UK, you can complain to the Information Commissioner’s Office (ICO).
If you are in the EU/EEA, you can complain to your local supervisory authority.
13. Changes to this policy
We may update this Privacy Policy from time to time by posting the updated version on this page and changing the “Last updated” date.
