Outreach playbook

Most LinkedIn DMs get ignored. Here's the sequence that gets replies.

The permission-first playbook Chris and I use to turn cold prospects into booked conversations: four touches from connection to virtual coffee, without a single pitch.

• The four-touch permission-first sequence, with the exact messages to send
• Where voice notes and video lift replies (and where they kill them)
• The metrics that actually matter in 2026, and the two to stop tracking