Prompt · Calls and meetings
The call research promptFind your buyers' own words in your recorded sales calls.
By Joe Stone
Before we rebuilt our website, I had Claude go back through 58 sales calls we'd recorded on Granola. It found the words our buyers use for their problem, and showed us that ours weren't the same. This is that method, written as one prompt.
- Runs in
- Claude
- Granola
What you need
- Recorded calls with transcripts, connected to Claude. We use Granola; its connector is in Claude's connectors directory (opens in a new tab).
- Calls people knew were being recorded. If they didn't know, leave them out.
- A rough date range. Three to six months of calls is plenty to see the patterns.
Exact words only. The moment Claude paraphrases a buyer, it stops being research.
Copy it into Claude
The prompt
Change the parts in [square brackets] to fit who you sell to, then copy it.
Go through my recorded sales calls from [April to October] in [Granola]. Only use calls with prospects about how they win new business. Skip internal meetings, suppliers, friends and current clients, and list what you skipped and why. From each call, pull every line where the buyer describes a problem with their sales or new business, in their exact words, with their role, the type of company (no names) and the date. Then: 1. Group the lines into themes and count how many different companies said each one, not how many times it was said. 2. Mark any word or phrase the buyer only used after we said it first. 3. List the words we use most on these calls, with counts, next to the words they use for the same thing. 4. Check every quote against its transcript before you show me, and drop any you can't match word for word. Show me the themes ranked by number of companies, with two or three quotes each.
6 October 2026
What came back when I ran this search
58sales calls with 25 companies went through it, April to October 2026.
- We'd said "consistency" 65 times across 32 of them. Only 4 of the 25 companies used the word before we did.
- 14 of the 25 said new business comes in bursts, 13 that it's mostly referrals, and 10 that they had no time to sell. That last one became the line at the top of our homepage.
Before a single quote leaves your team
- Only use calls people knew were recorded.
- Leave current clients' words out unless they've said yes.
- Strip names and anything that could identify the company.
This is how we found the words on our own homepage. If you'd rather we ran your outreach, in your buyers' words, let's talk.
Next in the Vault
- PromptThe signals promptFinds UK founders at B2B companies of 11 to 50 staff with one to three people in sales, then adds the buying signals that say who to call first.
- GuideHow we use ClaudeHow Chris and Joe run JumpLead with Claude, from your first session to a shared company brain: research from 58 sales calls, a video made in code, and the skills we use. Three levels, free to read.
- ToolICP BuilderA tool that turns your three best customers into one sharp sentence about your ideal customer, counts the UK market with free Companies House data and sets up a 30-day test. It ends on one printable page.
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