The resource library
Everything we know, free to use.
Start reading instantly. Free guides and tools from two operators who run sales engines every week; the full versions are a first name and an email away. No spam, one-click unsubscribe.
Start here · 2-minute tool
Sales Engine Scorecard
The free two-minute review of your sales engine across your five biggest sales pains. See where you're leaking pipeline, and the one thing to fix first.
Instant score. No pitch.
01
Find your buyer
Work out exactly who to sell to.
Guide
The ICP Validation Protocol
Identify, clarify, and pressure-test your true target accounts before you spend on outreach. An interactive builder you fill in as you read, not a PDF you skim once, so you finish with your own ICP on a page.
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Guide · 8 min read
The 9-Box Grid
A manager's guide to assessing your sales team across performance and potential, with exactly what to do for every type of person, from your Stars to your Risks.
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Get replies
Outreach people actually answer.
Guide · 10 min read
The LinkedIn DM Playbook
The permission-first sequence we use to turn cold LinkedIn prospects into warm conversations: connection to virtual coffee in four touches, no pitching. Plus the voice-note and video moves that lift replies.
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Guide · 8 min read
15 Multi-Channel Outreach Tips
The deliverability, targeting, messaging and follow-up moves we use to run multi-channel outbound that books meetings, across email, LinkedIn and phone. Fifteen tactics, no fluff.
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Build the team
Hire, onboard and structure sales.
Guide · 8 min read
10 Sales Onboarding Mistakes
Your first sales hire, your fifth, or a replacement: the ten onboarding mistakes Joe and I see most often, with a simple fix for each. So your next rep walks into a calendar with meetings in it, not a blank CRM.
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Guide · 3 min read
Which level of support fits your stage?
Agency, consultant or operator, then three levels of JumpLead support. An honest read so you can pick by growth stage and step up when it works.
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Run the engine
Systems that keep pipeline predictable.
Guide · 5 min read
Meeting notes that write themselves
How I push every meeting into Slack, Notion and our CRM automatically using Granola. Four copy-paste prompts for Claude Code. No code experience needed.
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Tool · 3 min read
Pipeline Predictability Calculator
A free calculator that models whether your current pipeline can realistically hit target. Score six drivers, coverage, forecast accuracy, cycle, stage health, win rate and team scale, and get one number back with operator commentary on what to fix first.
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Guide
The PULSE Methodology
Purpose, User Actions, Learning, Systems, Enablers. The five-pillar diagnostic JumpLead runs on.
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Why JumpLead: the overview
A short, scrollable overview of how we build, run and hand over your sales engine. Done-for-you outbound, fractional leadership and consulting, with the proof behind the work. No email needed.
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From the blog
Longer reads on pipeline, hiring and outbound, published as we write them.
The Cost of Sales
The Real Cost of Hiring a Sales Team in the UK
What does it really cost to hire a sales team in the UK? A full breakdown of SDR and sales director salaries, hidden costs, churn risk and the alternatives.
Stalled Pipeline
Why Is My B2B Sales Pipeline Stalled? (And How to Fix It)
Why is your B2B sales pipeline stalled when activity looks fine? The real causes, how to diagnose them, and why more headcount rarely fixes a stuck pipeline.
Fractional Sales Leadership
What Does a Fractional Sales Director Cost in the UK?
What does a fractional sales director cost in the UK, and when is one worth it? How pricing works, how it compares to a full-time hire, and who it suits.
Prefer to talk it through? Book a free 30-minute Sales Engine Review. We’ll look at your pipeline together and you’ll leave with the one thing to fix first, whether or not we work together.